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Geely or under the curse of General Motors

2019-4-22 16:16| 发布者: 左二爷| 查看: 294| 评论: 0|来自: 成都桑拿网www.scshuashua114.com

摘要: After success, Geely stood in the spotlight and attracted attention. However, Geely's growing up is full of bitterness, and the laughter never stops. In order to pursue his dream of making a car, Li S ...
After success, Geely stood in the spotlight and attracted attention. However, Geely's growing up is full of bitterness, and the laughter never stops. In order to pursue his dream of making a car, Li Shufu resisted the pressure and "went his own way" and decided to bite the hard bone of "car".

Li Shufu was born in Taizhou, Zhejiang Province in 1963 and began his business after graduating from high school. Like many small owners of private companies, start with a "small deal." At first, he bought a seagull camera with 200 yuan from his father, took photos on the streets, saved 1,000 yuan for half a year, and opened a photo studio.
He was a good thinker and soon discovered that he made money by using cheap sodium sulfide to replace the silver in the fixed liquid used to wash photos. So he earned the first pot of gold in his life by being an alchemist. This business ended in the government's crackdown on "speculation".
In the next search, he found that making refrigerator accessories is very profitable, so he set up a refrigerator accessories factory with three brothers in the family to produce refrigerator refrigeration accessories. In 1986, after mastering key technologies, he established the Arctic Flower Refrigerator Factory and competed with a number of state-owned enterprises. The sales volume once reached 40 million yuan.
However, it was not a long time. In 1989, the country began to produce refrigerators, and the Arctic flowers did not enter the list. Li Shufu had to give equipment, factories, etc. to the local government and went south to Shenzhen to study.
During school, Li Shufu discovered that a decorative material was sold well in the decoration market. He returned to Taizhou to set up a decoration material factory. In July 1991, he developed China's first magnesium aluminum surface decorative plate because the price was only imported. One third of the price quickly occupied the Chinese market. In 1993, it exceeded 150 million sales.
In the development of Hainan in 1992, many people went south to fry houses. At this time, there is no clear goal. Li Shufu, who has only attacked in order to make money, is not willing to lag behind. He has taken tens of millions to buy a house. As a result, he has become the last "pick up the plate" and has no money. This incident allowed him to re-examine himself and change the experience and lesson of "getting to work".
At that time, Li Shufu's building materials company was being imitated by many companies and the market was shrinking. He urgently needed to find a new export. The work of photo studios, manufacturers, and the decorating building materials industry has enabled him to establish an unusually keen market sense.
He recalled that he had spent 60,000 yuan on the dismantling of a Chinese-brand car during his studies in Shenzhen. There was actually nothing complicated in the car. And as a larger industry, the car industry has a higher threshold, and most people can not imitate it, so he wants to enter the automotive industry.
At that time, the automotive industry needed government qualifications, and the average private enterprise could not do it. After asking the relevant government departments, the reply received was impossible. Li Shufu had to adjust his direction and do motorcycles.
He first created "Huatian" by copying Honda motorcycles and solved the problem of production qualifications by hanging on to a poor state-owned motorcycle factory. However, this kind of cross-motorcycle sales are not good. When there is no solution, an accidental incident has made things better.
On one occasion, an employee was asked to buy hardware. He borrowed a Taiwan-made pedal motorcycle and a car crash occurred on the road. Afterwards, when Li Shufu looked at the damage to the car, he found that the pedal motorcycle was actually very simple and he could build it himself.

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